Stand-alone viewer section

docs/latest/deployment/index.md

@@ -2,16 +2,17 @@
 
 The OHIF Viewer can be embedded in other web applications via it's [packaged
 script source][ohif-viewer-npm], or served up as a stand-alone PWA ([progressive
-web application][pwa-url] by building and hosting a collection of static assets.
+web application][pwa-url]) by building and hosting a collection of static
-In either case, you will need to configure your instance of the Viewer so that
+assets. In either case, you will need to configure your instance of the Viewer
-it can connect to your data source (the database or PACS that provides the data
+so that it can connect to your data source (the database or PACS that provides
-your Viewer will display). Let's unpack that a little:
+the data your Viewer will display).
 
 ## Overview
 
 Our goal is to make deployment as simple and painless as possible; however,
 there is an inherent amount of complexity in customizing, optimizing, and
-deploying web applications. If
+deploying web applications. If you find yourself a little lost, please don't
+hesitate to [reach out for help](/help.md)
 
 ## Deployment Scenarios
 
@@ -22,7 +23,7 @@ it into an existing web application. It allows us to forego a "build step", and
 add a powerful medical imaging viewer to an existing web page using only a few
 include tags.
 
-- Read more about it here: [Embedded Viewer](/deployment/embedded-viewer.html)
+- Read more about it here: [Embedded Viewer](./recipes/embedded-viewer.md)
 - And check out our
   [live demo on CodeSandbox](https://codesandbox.io/s/lrjoo3znxm)
 
@@ -31,7 +32,19 @@ include tags.
 ### Stand-alone Viewer
 
 Deploying the OHIF Viewer as a stand-alone web application provides many
-benefits, but comes at the cost of time and complexity.
+benefits, but comes at the cost of time and complexity. Some benefits include:
+
+_Today:_
+
+- Leverage [extensions](/advanced/extensions.md) to drop-in powerful new
+  features
+- Add routes and customize the viewer's workflow
+- Finer control over styling and whitelabeling
+
+_In the future:_
+
+- The ability to package the viewer for [App Store distribution][app-store]
+- Leverage `service-workers` for offline support and speed benefits from caching
 
 #### Hosted Static Assets
 
@@ -41,9 +54,7 @@ benefits, but comes at the cost of time and complexity.
 
 ...
 
-## Gotchas
+## Data
-
-## Next Steps
 
 ### Securing your data
 
@@ -51,10 +62,11 @@ benefits, but comes at the cost of time and complexity.
   Links
   -->
 
+<!-- prettier-ignore-start -->
+
 [ohif-viewer-npm]: https://www.npmjs.com/package/ohif-viewer
 [pwa-url]: https://developers.google.com/web/progressive-web-apps/
 [static-assets-url]: https://www.maxcdn.com/one/visual-glossary/static-content/
+[app-store]: https://medium.freecodecamp.org/i-built-a-pwa-and-published-it-in-3-app-stores-heres-what-i-learned-7cb3f56daf9b
 
-```
+<!-- prettier-ignore-end -->
-
-```